Validated creative.
Before you spend on ads.
BuzzRay runs a controlled 30-day creator panel — real purchasers in a closed store, creative refined across three evaluated passes — and delivers a proven copy brief your paid team can scale immediately.
days to validated creative
validated passes
interference with active campaigns
The problem we solve
Your paid campaign is carrying creative that has never been market-tested.
Most brands build creative internally, run it through a short approval process, and launch it into paid media. They find out if it works weeks later — after the budget’s gone.
The alternative has always been traditional market research: expensive, slow, and built on survey responses from people who’ve never touched the product. Ninety days. Six figures. Data that tells you what people say they’d do — not what they actually do when they buy.
BuzzRay is neither of those things.
It’s a 30-day controlled panel that runs your creative through real creators, into a closed store, in front of real purchasers — and returns validated angles, real conversion data, and customer feedback from people who actually bought. Three rounds of refinement. Thirty days. Your paid campaign brief, proven before it runs.
How we start
Every campaign begins with Brand DNA.
Before a single creator posts, we build the foundation.
Your brand voice
How you speak, what you stand for, what you never say.
Competitive positioning
What the market already knows, what your competitors are claiming, where the white space is.
Mission and product truth
The specific claim your product can own and defend.
How you sell
The friction points in your current funnel, the objections your team hears most.
The Signal Layer
On top of Brand DNA, we layer 6–7 live market signals — Reddit threads, trend data, forum conversations, search queries — places where your future customers are actively looking for what you sell. We identify the specific language they use when they’re close to a purchase decision. That language becomes the foundation of your creative angles.
The Formula
Three proven copy frameworks — hooks, voice, and purpose — are applied to the Brand DNA and signal data to produce 3–4 finished creative angles. Not a mood board. Not a brief. Finished, ready-to-post copy — adapted individually for each creator’s natural voice.
The methodology that changes everything
A private store. Real customers. Zero contamination.
Every other form of creator marketing has a data problem: you can’t tell which customers arrived because of a creator and which arrived from search, existing ads, or brand awareness. The data pool is contaminated before you start.
BuzzRay solves this completely.
The store assigned to your campaign is closed to the public. It does not appear in search results. Customers can only reach it through a creator’s specific affiliate link — which carries the exact creative angle that brought them there. Every purchase is attributed to a specific message, a specific creator, and a specific piece of copy. The attribution is airtight. The data is clean.
What this means for your active campaigns
BuzzRay runs entirely in parallel with any campaign you’re currently running. The closed store does not appear alongside your live products in search. There is zero risk of cannibalisation, zero interference with your existing funnel, and zero competitive conflict. We run quietly alongside your market — and hand you the intelligence when we’re done.
The validation system
Three posts. A delta read on every pass. One proven brief.
Pass 1 — First contact
The creator posts their first angle and drives their audience to the closed store. Real customers make real purchases and complete a product survey. This first pass sets the baseline — how the market responds to the angle before anything is refined.
Pass 2 — The delta
The creator posts a second time. Our internal AI and human controls read the delta between the two passes — what moved the market, what didn’t — and return a refined version of the copy grounded in real purchase behaviour.
Pass 3 — Proof of concept
The creator posts the final version. All data from all three passes — purchase data, survey responses, copy performance, angle attribution — is compiled into the brand deliverable.
What you receive at 30 days
- 3–5 validated creative angles, ranked by conversion signal
- Real purchase data — how many customers, from which angles, at what conversion rate
- Verbatim product feedback from real purchasers who completed the survey
- Ad-ready creative assets in each creator’s authentic voice
- A clear paid media recommendation: which angle to scale, which creator accounts to whitelist
- All first-party data — owned entirely by your brand
What you walk away with
Not a report. A validated creative brief backed by real numbers.
When a traditional research firm hands you results, you get data from people who answered questions about a product they may never have used. When BuzzRay hands you results, you get data from people who found the product through a specific creative message, made a real purchase, used it, and told you what they thought.
That difference is the entire value of the methodology.
One line for your CFO: You spent [X] on a BuzzRay panel. You now know which creative angle converts your market. Your paid campaign launches with a validated brief instead of an untested hypothesis. Every dollar of paid spend that follows is more efficient than any dollar you spent before.
The 30-day deliverable includes
- Ranked creative angles with real conversion attribution
- Verbatim customer language — the exact words your market uses when it's ready to buy
- Sentiment data from the product review and quality survey
- Ad-ready assets across all creators — cleared for whitelisting and paid amplification
- Performance summary — how each angle improved across the three passes
- Paid media deployment recommendation — the specific brief your team hands to your media buyer
Security & trust
Your market data is an asset. We treat it like one.
Every campaign generates first-party purchase data, verbatim customer language, and creative attribution that belongs entirely to your brand. Protecting it is not a feature we bolt on — it is how the platform is built.
Data resilience & redundancy
Your data lives on managed, enterprise-grade cloud infrastructure with built-in storage redundancy. Automated, encrypted backups run on a schedule with tested recovery procedures — so a single failure never costs you a campaign’s worth of data.
- Managed infrastructure with built-in storage redundancy
- Automated, encrypted backups on a recurring schedule
- Tested recovery procedures — measured, not assumed
- First-party data owned entirely by your brand
Compliance
We align our data handling to the standards enterprise buyers expect — honoring access and deletion rights across the platform — and we are actively working toward formal certification.
In place today
On our roadmap
Investment
One model. Scaled to your campaign size.
Drag to size your creator panel. Wherever you land, we issue an invoice to match. Every campaign runs a full 30 days.
Panel members
$0 / creator
Estimated investment
Invoiced to your exact scale
Starter
50–249 panel members
Up to 3 products
- Brand DNA build
- Signal layer analysis
- Creative brief for up to 3 products
- Creator DNA profiling
- Finished copy package per creator
- Closed store setup
- 3-pass validation loop
- AI + human delta reads
- Product survey and review capture
- 30-day campaign
- Final validated creative brief
- Standard support
Growth
250–500 panel members
Up to 10 products
- Everything in Starter
- Expanded signal layer (up to 10 products)
- Full predictive optimisation across the panel
- Competitive angle benchmarking
- Weekly performance reads
- Monthly intelligence report
- Priority support
Enterprise
500–1,000+ panel members
Unlimited products
- Everything in Growth
- Unlimited product campaigns
- Real-time analytics access
- Advanced validation optimisation
- Dedicated campaign strategist
- Custom deliverable format
- Volume pricing
Not ready to talk yet?
Model your estimated validation return
Size a validation campaign and see the modelled return before you commit a dollar. No sign-up required.
Try the ROI EstimatorFAQ
Questions brands ask us
Influencer marketing sells reach. BuzzRay validates creative. Your creators are not posting to their audiences as a distribution channel — they are administering a controlled panel that produces real purchase data and validated copy. The audience reach is a byproduct. The intelligence is the product.
No. The store assigned to your campaign is closed to the public and invisible to search engines. It runs entirely in parallel with your live market. No cannibalisation, no competitive conflict.
30 days from creator activation to final deliverable.
You do. All first-party data, all customer feedback, and all creative assets produced during the campaign are owned entirely by your brand.
Because they're built from what your market is already saying. The signal layer captures real conversations from Reddit, forums, trend data, and search queries where your future customers are actively looking for solutions. We don't invent angles. We surface what the market is already telling us.
BuzzRay is built for any physical product category where a real usage experience matters — beauty, wellness, supplements, food and beverage, fitness, household, pet, fashion and accessories. If a customer can hold it, taste it, wear it, or feel it, BuzzRay can validate its creative.
Stop buying impressions. Start buying intelligence.
Thirty days to a proven brief — real purchasers, clean data, zero interference with your active campaigns.